Facebook worried as TikTok set to eclipse Twitter, Snapchat ad share

Facebook worried as TikTok set to eclipse Twitter, Snapchat ad share

TikTok’s meteoric rise has baffled Meta (formerly Facebook) as the Chinese short-video app is set to overtake the global advertising share of micro-blogging platform Twitter and photo-sharing platform Snapchat this year. Moreover, TikTok is predicted to catch up with Google-owned YouTube by clocking $23.6 billion in ad revenue by 2024, reports The Guardian. “Last year, … Read more

Long story in short: The short-form video market has taken off in India during the pandemic

Long story in short: The short-form video market has taken off in India during the pandemic

Himanshu Shrivastav, 26, has been passionate about dancing and acting since his childhood. Hailing from Gairatganj, a small town in Madhya Pradesh, he always wanted to make it big in life. “I had a desire to make my own identity. I wanted people to recognise me for my work. I was waiting for that opportunity … Read more

‘Skinfluencers’ Promote Risky Beauty Hacks on TikTok

‘Skinfluencers’ Promote Risky Beauty Hacks on TikTok

March 11, 2022 — A young woman is having her lip swabbed with an unknown substance, smiling, on the TikTok video. Seconds later, another young woman, wearing gloves, pushes a hyaluron pen, a needle-free injector for dermal fillers, against the first woman’s lips. In the next cut, the first woman is smiling, happy. “My first … Read more

‘Bigorexia’: Why Teenage Boys are Obsessed with Bulking Up

‘Bigorexia’: Why Teenage Boys are Obsessed with Bulking Up

March 10, 2022 — Why are teenage boys obsessed with bulking up? While the effects of Instagram on girls’ body image has long been documented — an article in The Wall Street Journal that was published this fall reported that Facebook knew Instagram was toxic for teen girls — teenage boys are under just as … Read more

Beware of the Latest TikTok Trend: Nasal Spray Tans

Beware of the Latest TikTok Trend: Nasal Spray Tans

March 3, 2022 — TikTok users seeking deep tans are using a questionable method: spraying self-tanning products up their noses, and then lying in the sun or in a tanning bed. Although nasal spray tanning is being described as a new “viral” trend, it seems to have gotten its start as early as the spring … Read more

Do #MentalHealth TikToks Help or Hurt? A Therapist Breaks It Down

Do #MentalHealth TikToks Help or Hurt? A Therapist Breaks It Down

By Jay Lankau Healthy breakfast recipes, falling off milk crates, beauty hacks, and 10 ways to know if your husband is cheating on you: TikTok has it all. There are millions of videos on TikTok, and hundreds of thousands using the hashtag #mentalhealth. Some videos have more than 9 million views. And some are from … Read more

Apple Retains World’s Most Valuable Brand Title in 2022: Report

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Apple has retained the title of the world’s most valuable brand in 2022, with a valuation of a whopping $355.1 billion (roughly Rs. 26,72,600 crore), according to a report. The valuation of the Cupertino company increased 35 percent — thanks to the growth of its recognition in the market. Following Apple, Amazon and Google have … Read more

The TikTok star busting disability myths online

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A woman with spinal muscular atrophy has been using TikTok to dispel myths about her disability. Shelby Lynch, from Leeds, has more than 400,000 followers on the social media platform. She said: “I am just a regular 24-year-old that’s disabled and needs extra accommodations, that’s literally it. “I don’t want to be treated like a … Read more

TikTok Creator Shortly Before COVID Death: ‘Get the Vaccine’

Sept. 7, 2021 — TikTok creator and artist Alexandra Blankenbiller posted her last video on Aug. 15 from her hospital bed. Voice raspy, breathing with the help of a machine, she pleaded with her followers to get vaccinated against COVID-19. “I don’t have a lot of energy for talking, so I’m going to try … Read more

Chinese apps are thriving in India, despite being banned for almost a year

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Despite being banned in India for almost a year, some Chinese apps – some from companies that were explicitly banned- have continued to grow at unprecedented levels. Last year, the Centre brought down hundreds of Chinese apps for engaging in activities ‘prejudicial to the sovereignty, integrity and security of the country’. On September 2, the … Read more