Long story in short: The short-form video market has taken off in India during the pandemic

Himanshu Shrivastav, 26, has been passionate about dancing and acting since his childhood. Hailing from Gairatganj, a small town in Madhya Pradesh, he always wanted to make it big in life. “I had a desire to make my own identity. I wanted people to recognise me for my work. I was waiting for that opportunity … Read more

Let’s get talking: It’s time for candid, academic, cathartic conversations

The popularity of Clubhouse in less than a year of its launch since March 2020 is notable. In May, social audio app Clubhouse launched on Android in India and 28-year-old Ranveer Allahbadia is already a die-hard fan. The app offers him the chance to do what he and many others like him have missed the … Read more

Short video apps Roposo, Chingari, Trell focus on monetisation as competition heats up

New short video apps, including Roposo, Chingari, Trell and Bolo Indya, have started monetising their platforms with advertisements, hashtag brand campaigns and social commerce as they race to fill the gap left by TikTok, the banned Chinese app.With the advertising market rebounding after the Covid19-led lockdown, the approach of the festival season and a cash-guzzling … Read more