Fitness Consumers Want Choices, Just Not Pelotons

Fitness Consumers Want Choices, Just Not Pelotons

Sept. 12, 2022 — Fitness consumers are flipping demands they made 2 years ago in the darkest days of the COVID pandemic. Then, conventional wisdom told us that gyms were dying because people would rather stay home and work out than risk exposure in a fitness facility. Now, the reverse seems true, with membership sales … Read more

Fitness industry in India: How coronavirus pandemic forced players to stray away from traditional methods

Fitness industry in India: How coronavirus pandemic forced players to stray away from traditional methods

According to a report by mobile data and analytics provider App Annie, 2020 saw about 71,000 new fitness and health apps being launched. Fitness in India: With the coronavirus pandemic confining people within the bounds of their homes on and off since March last year, the fitness industry also saw a major slump. Gyms and … Read more

How men and women are perceiving Fitness in today’s time

How men and women are perceiving Fitness in today’s time

Physical differences between the sexes plays a key role on how they approach fitness. By Meenakshi Mohanty, Fitness and adopting a fit lifestyle has become an integral part in people lives. When we look at the fitness industry, we will see that women have come a long way. Men have always been encouraged to be … Read more