Doceree launch opti-channel marketing to open digital route for pharma companies – ET HealthWorld

New Delhi: Doceree has launched opti-channel marketing in an attempt to accelerate adoption of digital mediums and to ease the process for the pharmaceutical companies to reach out to physicians via different communication means such as Emails, messages and other communication platforms. Moving out from single-channel communication to opti-channel communication opti-channel marketing will expand the … Read more

90% pharma marketers say non-transparency is a major bottleneck in digital adoption in drug marketing: Doceree survey – ET HealthWorld

Picture for representational purpose only. November 3, 2020: 90% Pharmaceutical marketers are of the view that non-transparency of ‘doctor reach and results’ is a major bottleneck in adoption of digital in Rx drug marketing, as per a survey conducted by Doceree, the first global network of Physician-only platforms for programmatic marketing. It is a well-known … Read more