Pricing pressures, high raw material costs could cast damper on Q4 pharma earnings

NEW DELHI: Amid what has so far been a mixed scorecard for India Inc’s fourth quarter earnings, companies in the healthcare space are likely to report weak numbers in the last quarter due to a combination of factors, Nomura said. The headwinds for the sector include a slowdown in domestic formulation and seasonal weakness, persistent … Read more

Doceree launch opti-channel marketing to open digital route for pharma companies – ET HealthWorld

New Delhi: Doceree has launched opti-channel marketing in an attempt to accelerate adoption of digital mediums and to ease the process for the pharmaceutical companies to reach out to physicians via different communication means such as Emails, messages and other communication platforms. Moving out from single-channel communication to opti-channel communication opti-channel marketing will expand the … Read more

Here’s all that is required for rebuilding healthcare in India

To understand the technological advancements more realistically,, a new initiative from The Financial Express, is organising FE Healthcare Summit, a three-day conclave, where healthcare technology and industry stakeholders will come together. Out of adversity, comes opportunity. The adversity called Covid-19 has given an opportunity to ramp up the Indian healthcare infrastructure to not just … Read more

Here’s how pharma companies can leverage digital to market better

The pharma brand managers need to leverage the use of new tools and channels to open an array of independent communication channels. By Gaurav Gupta, Digital adoption across industries has transformed the way companies function and is continuing to do the same. Similarly, the sweeping digital wave is revolutionizing the US$ 42 billion pharmaceutical industry … Read more