By Jacqueline P Mundkur This year as we in India shrug-off the dampening effects of the pandemic, we head into the festive season with cautious optimism. Festivals are anyway a time to refresh and recharge and this optimism stems from reliable forecasts, which suggest that consumers will be more apt to loosen their purse strings … Read more
An insightful account of how a popular FMCG brand was built Readers are told never to judge a book by its cover, but the transparent jacket of Harsh Realities is an attempt to reflect the transparency with which the authors have tried to elucidate the trials and tribulations of Harsh Mariwala, the founder of renowned … Read more
Smartworks had thought of itself as a disruptor so it was caught unawares, much like the rest of the world, by the large-scale disruption the Covid-19 outbreak introduced. The provider of coworking spaces had expanded operations to nine cities since it was established in 2016. It was also getting a boost from the startup and … Read more
Mumbai: Ayurveda may have started in the Indian subcontinent, but it still accounts for less than a percent of the country’s overall fast moving consumer goods market, said a latest study. The low sales contribution is despite more than a dozen leading companies flooding retail shelves with hundreds of natural and herbal variants over the … Read more