Ayurvedic products less than 1 per cent of India’s FMCG market: Kantar Worldpanel

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Mumbai: Ayurveda may have started in the Indian subcontinent, but it still accounts for less than a percent of the country’s overall fast moving consumer goods market, said a latest study. The low sales contribution is despite more than a dozen leading companies flooding retail shelves with hundreds of natural and herbal variants over the … Read more