‘Squid Game’ has been watched by two-thirds of all Netflix users but didn’t move the needle on U.S. subscribers

Scene from “Squid Game” by Netflix Source: Netflix It may seem like every American you know has watched “Squid Game,” but the show’s popularity has not yet created a surge of new Netflix subscribers in the U.S. 142 million Netflix subscribers have seen at least two minutes of the wildly popular South Korean drama, Netflix … Read more

NBA projects $10 billion in revenue as audiences return after Covid, but TV viewership is a big question

NBA Commissioner Adam Silver speaks to the media prior to the game of the Milwaukee Bucks against the Phoenix Suns in Game One of the 2021 NBA Finals on July 6, 2021 at Phoenix Suns Arena in Phoenix, Arizona. Garrett Ellwood | National Basketball Association | Getty Images Adam Silver was all smiles as he … Read more

‘Squid Game’ success shines a light on how cheap it is to make TV shows outside the U.S.

Scene from “Squid Game” by Netflix Source: Netflix In the streaming wars, one company’s hit is another company’s failure. Netflix‘s “Squid Game” is an exception. Netflix has its biggest hit ever with “Squid Game,” the gory dystopian South Korean series that has taken the world by storm. More than 111 million viewers globally have already … Read more

How ‘Halloween Kills’ fits in to Peacock’s streaming strategy

Michael Myers returns in Universal’s “Halloween Kills.” Universal The industry was caught off guard when Universal announced in early September that its hotly anticipated horror sequel “Halloween Kills” would debut in theaters and on the company’s streaming service Peacock on the same day. The release shift came in September as other studios were committing to … Read more

How Peloton builds a community around health and wellness to craft its brand

Cari Gundee rides her Peloton exercise bike at her home on April 06, 2020 in San Anselmo, California. Ezra Shaw | Getty Images Peloton wants to be known as a health and wellness company, not a fitness business, according to its chief marketing executive. “We definitely want to make sure that we are reflecting the … Read more

Yankees’ loss to Red Sox attracted most viewers for a baseball game on ESPN since 1998

The Boston Red Sox dugout erupts onto the field after taking the 6-2 Wild card win over the New York Yankees. The Boston Red Sox host the New York Yankees in the American League Wild Card Playoff Game at Fenway Park in Boston on Oct. 5, 2021. Barry Chin | Boston Globe | Getty Images … Read more

‘The Many Saints of Newark’ tallies just $5 million domestically, showcasing the pitfalls of hybrid release models

Still from “The Many Saints of Newark.” Warner Bros. “The Many Saints of Newark” is just the latest Warner Bros. film to highlight the pitfalls of releasing content in theaters and on streaming platforms at the same time. The feature film prequel to the award-winning and beloved HBO series “The Sopranos” tallied just $5 million … Read more

Scarlett Johansson and Disney settle ‘Black Widow’ lawsuit

Scarlett Johansson stars as Natasha Romanoff, AKA Black Widow, in Marvel’s “Black Widow.” Disney | Marvel Marvel star Scarlett Johansson and the Walt Disney Company have settled the breach of contract lawsuit the “Black Widow” actor brought against the studio in July. Terms of the deal were not disclosed. “I’m very pleased that we have … Read more

Amplitude’s direct listing is at least sixth this year as the IPO alternative gains traction in tech

Amplitude CEO, Spenser Skates, in Times Square after ringing the opening bell at NASDAQ headquarters on Tuesday, Sept. 28, 2021 in New York. Andrew Kelly | AP As vocal as Benchmark’s Bill Gurley has been about his preference for direct listings over IPOs, his venture firm has had limited success in getting its own portfolio … Read more

Marvel’s ‘Shang-Chi’ is now the highest-grossing domestic release of 2021

Simu Liu stars as Shang-Chi in Marvel’s “Shang-Chi and the Legend of the Ten Rings.” Disney “Shang-Chi and the Legend of the Ten Rings” continues to outperform at the domestic box office. The latest Marvel film has topped the charts for the fourth consecutive weekend and is now the highest-grossing domestic release of 2021. Since … Read more