Blue light is a spectrum of light having a wavelength of 400 to 510 nm. It is a new form of indoor pollution that harms the skin and the eyes of individuals on prolonged exposure. FABBEU, India’s first Gen-Z skincare brand, claims to disrupt the skincare industry by launching its product – Blue Light Protection … Read more
Clinical trials are taking the shape of brand identities and partly influencing purchase behaviour, offers Shankar Prasad, founder of skincare brands Plum and Phy. (Illustration: rohnit phore) By Reya Mehrotra In 2020, Dabur, which had long had a monopoly in the Chyawanprash market, suddenly faced a slew of competitors all selling ‘clinically tested and proven’ … Read more
Finding the right car air freshener depends on many things, but often it’s primarily a matter of personal preference. Thankfully, we see a lot of vehicles in the Roadshow garage, so we have plenty of experience when it comes to giving your car a fresh scent. The most important thing is that you enjoy the … Read more