netflix

Vocal for local: What tech giants are doing to woo users in India

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Vocal for local: What tech giants are doing to woo users in India

According to reports, it plans to spend around $420 million for producing and licensing content in India by the end of this year. By Shriya Roy In an attempt to woo one of the world’s largest tech consuming user base, streaming giant Netflix has introduced its Hindi interface version. This is Netflix’s latest effort to … Read more

It’s a (m)ad world: The world is evolving, ads must too

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It’s a (m)ad world: The world is evolving, ads must too

The first phase of the launch of the ad campaign in February had to be put on hold after several complaints were filed with the Advertising Standards Council of India (ASCI) about the usage of the colour red. By Reya Mehrotra The recent Black Lives Matter movement brought back racism into sharp focus around the … Read more