Cos, UP Police join Pakistani Social Media influencer’s party

Cos, UP Police join Pakistani Social Media influencer’s party

New Delhi: Ever found anything common between Myntra, , Uttar Pradesh Police, Netflix, Swiggy, Realme, Press Information Bureau, Oyo and Zomato? Well, they are all having a party on social media rolling out memes based on a viral video by a Pakistani Instagram influencer. The theme is trending as #PawriHoRahiHai. The original Instagram clip shows … Read more

Instagram launches campaign to highlight business impact of influencer marketing

Instagram launches campaign to highlight business impact of influencer marketing

New Delhi: Facebook‘s photo and video sharing app Instagram launched a new campaign called ‘Love Runs Deep’ on Thursday. Instagram said it’s the platform’s first campaign in India aimed at marketers and advertisers and will look at measuring the business impact of influencer marketing. As part of the campaign, brands are invited to submit their … Read more

Facebook to engage external auditors to validate its content review report

Facebook to engage external auditors to validate its content review report

Social media giant Facebook has said it will engage with external auditors to conduct an independent audit of its metrics and validate the numbers published in its Community Standards Enforcement Report. The US-based company first began sharing metrics on how well it enforces its content policies in May 2018, to track its work across six … Read more