Label Erode’s apparel blends the GI-tagged jamakkalam with Jimi Hendrix’s music
Outfits from Label Erode’s debit collection, jimikkalam | Photo Credit: Special Arrangement Once a prominent decor artefact, the tightly knit jamakkalam carpets in bright shades of navy blue, red, green, and white now don a new avatar courtesy Mayank Bhutra’s label, Erode. The GI-tagged Bhavani jamakkalam, crafted in Tamil Nadu’s Erode district is on the … Read more