Festival shopping in the time of Pandemic: New retail trends and the looming festive season

Festival shopping in the time of Pandemic: New retail trends and the looming festive season

Brands are also refactoring promotional schedules to give the impression of a longer festive season. (IE photo) By Deepak Bansal The COVID-19 pandemic and its ramified implications has had a domino effect across all sectors of the economy and the retail sector is no exception. Adapting to the ‘new normal’ to survive and thrive, is … Read more