How Covid-19 lockdown and digitization has changed your neighborhood kirana store

kirana store

It is no rocket science that even the kirana store owners will have to up the ante in order to survive the cut throat competition from big conglomerates. (Photo source: Bloomberg) By Sonakshi Nathani The initial months of Covid-19 pandemic brought to the fore the vulnerability of e-commerce giants and delivery apps as they couldn’t … Read more

Festival shopping in the time of Pandemic: New retail trends and the looming festive season

sarojini market

Brands are also refactoring promotional schedules to give the impression of a longer festive season. (IE photo) By Deepak Bansal The COVID-19 pandemic and its ramified implications has had a domino effect across all sectors of the economy and the retail sector is no exception. Adapting to the ‘new normal’ to survive and thrive, is … Read more