Facing tough love from users and investors, dating apps move towards marriage fixing

Facing tough love from users and investors, dating apps move towards marriage fixing

The Indian dating app industry, after facing some tough love from users and investors, is making a switch to the serious relationships, pre-wedding, and wedding market. The casual dating market dominated by Tinder and Bumble is seen as a lost cause. It is a small market with heavily funded international players. The new strategy is: … Read more