Facing tough love from users and investors, dating apps move towards marriage fixing

The Indian dating app industry, after facing some tough love from users and investors, is making a switch to the serious relationships, pre-wedding, and wedding market. The casual dating market dominated by Tinder and Bumble is seen as a lost cause. It is a small market with heavily funded international players. The new strategy is: money is where marriage is.Some apps like TrulyMadly, which raised $1 million on Monday, are shedding the dating

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