What’s driving the shift to non-linked plans for insurance companies?

The insurance industry has witnessed a shift from unit-linked plans toward non-linked plans. Non-linked businesses contributed 80% to the new business premium of the industry. What does this trend mean for the bottom line of insurance companies?Nearly every industry was affected by the Covid-19 pandemic, and each one has responded differently. Additionally, it has brought about a structural change in consumer behaviour in the insurance industry.

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