How I optimized the cheapest 98-inch TV available to look and sound incredible (and it's $1,000 off)

ZDNET’s key takeaways

• TCL’s 98-inch Class S5 Series TV is one of the most accessibly-priced TVs of its size, and it’s currently on sale for $1,000 off.
• Watching movies and TV shows on such a big display is as close to a theatre-like experience as one can get at home.
• With such a large TV, the setup can be a struggle, especially if you don’t have a big enough console or wall space.

TCL makes some impressive TVs using advanced display technologies, specifications, and optimizations for the best picture quality possible. Yet sometimes, they put all that aside and say, “Hey, let’s just make a really big TV for the sake of making a really big TV.” And that’s what this 98-inch set is all about.

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This TV, a member of TCL’s lower-end S5 series, is currently on sale for $1,000 off its normal price of $2,999, bringing the cost down to $1,999. TCL was kind enough to let me know about this deal in an email a few weeks ago, and I was wildly intrigued, to say the least. “A 98-inch TV for less than $2,500?” I thought to myself. That seemed impossible.

Over the past three weeks, I’ve been living with the 98-inch TCL S5 Series, and here’s how the experience has been.

Setting up a 98-inch TV

The biggest challenge this TV poses is fitting it in your home. This thing is gigantic; it’s 85.7 inches wide, 49.1 inches tall, and the feet are 68.5 inches apart. If you have a wall big enough to mount it on, then you’re all set. But if you don’t, you might be scrambling to find an entertainment center big enough to accommodate this behemoth.

The latter was me, by the way — I was the one scrambling. My brothers helped me unbox the TV (which felt impossible since our drop ceilings stopped us from lifting the lid straight up in the air), and after we ripped through all the Styrofoam and plastic wrap, we needed to figure out a place to set it up in our relatively small living room. 

My first thought was to leave it on the ground, but who wants to look down to watch TV? Then we considered ditching our current entertainment center and moving our 65-inch LG TV somewhere else to caddy corner it (again, on the ground), but that meant we’d have to dismember our entire living room.

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So, we came up with a compromise: we set up two folding catering tables, pushed our couch and loveseat against the wall, and plopped the 98-inch mammoth right in front of our fireplace. Is it perfect? Not really, but it works for the sake of this review.

The most immersive experience available (unless you find one bigger)

None of us were quite prepared for just how big this TV is. Sure, I had a sense of how big it was before we plugged it in, but once that 98-inch screen lit up, we were all taken aback. Many people dream of having a movie theater in their home to enjoy their favorite cinema flicks and games, and buying a TV like TCL’s 98S550G will get you as close to that reality as possible.

Maybe it’s because we’re sitting so close to it, maybe it’s the switch from watching on a 65-inch TV for so long, but whatever the reason, the feeling of immersion you get from watching this 98-inch TV never seems to fade away. Everything you tune into will feel more lifelike than you can imagine — that goes for movies like “Oppenheimer” and “Spider-Man: No Way Home” to cable TV like “Diners, Drive-Ins, and Dives”. 

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My only wish is that I had gotten to see Super Bowl LVIII on it. That being said, I can already tell this TV will be the perfect fit for anyone who uses multiview through NFL Sunday Ticket.

I mean it when I say that your jaw can drop at any moment when watching this TV. If you have a favorite movie or TV show, it simply makes it better since it’s just so big. It’s easy to see no matter where you are in the room, and it ensures there isn’t a bad seat in the house.

Ordinary specs, but solid picture quality nonetheless

Beyond its magnificent 98-inch size, the rest of the 98S550G is pretty basic, at least when it comes to high-end TVs. It uses a QLED panel which helps deliver brighter colors and better contrast, and I can confidently say it’s one of the best LED TVs I’ve ever seen. However, you won’t get the same luxuries as something like an OLED or Mini LED TV with local dimming, richer contrast, and increased brightness. On the bright side, you won’t get any light haloing around your content since it uses one huge backlight.

The TV has a 4K resolution and supports refresh rates up to 120Hz, which is a nice touch for any gamers who want to enjoy silky-smooth gameplay on the panel. I will say though, 4K on a 98-inch panel doesn’t feel the same as it does on a 65-inch panel; pixel density isn’t nearly as high since they’re scattered across a much larger canvas, and if you get close to the TV, you can definitely see individual pixels. It’s not an issue by any means, but I found it interesting nonetheless.

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The picture quality is decent overall. “Oppenheimer” looked great playing off the 4K HDR DVD I purchased, while 1080p upscaled cable shows weren’t too shabby, either. You have plenty of options to control how everything looks in the settings menu, and once you set it up, I’d highly advise turning off motion smoothing. On 98 inches of television, the added frames does not do most content justice.

With the 98-inch S5, TCL made sure to include a lot of specs and features customers might be interested in, including HDR Ultra (consisting of Dolby Vision IQ, Open HDR, HDR10, HDR10+, and HLG), a dedicated Game Accelerator 240 for 240 VRR support, Dolby Atmos, AirPlay, Chromecast, voice assistant integration, and even dual-band 802.11ac Wi-Fi. There are four HDMI ports to take advantage of, along with optical audio and Ethernet ports. 

Also: The best QLED TV I’ve tested isn’t from Samsung or LG, and it’s $2,000 off at Amazon

Sound quality is also solid. At higher volumes, mids and highs can start to screech, but the built-in subwoofer helps anchor everything with a surprising amount of bass, something that can be tuned in the settings if you want more or less boom during your movies. I’d still opt for a dedicated sound system if you want a true movie theater setup, but my family and I were happy with what the TV kicked out.

ZDNET’s buying advice

At $1,999, it’s hard to ignore TCL’s 98-inch Class S5 Series TV for very long. If you have a spot in your home where you can fit a TV of this size and magnitude — and you don’t mind dropping $2,000 — I can see this TV making a lot of sense for an immersive entertainment setup. Granted, you won’t get the best picture quality out there, but it’s important to remember that anything better than what TCL gives you will run you at least $5,000 to $10,000.

In the end, I had a lot of fun reviewing this huge 98-inch TV, but I’m ready to send it back. For our home, it’s a bit too intrusive and gets in the way more often than not. (Let’s remember that it’s blocking my entire fireplace.) But if you have the space for it, part of me wants to tell you to rush out and grab one while the deal’s happening. I think you’ll dig it, and your entire household will be addicted to looking at it. And at the end of the day, isn’t that what we’re all after when buying a new TV?