The Black Friday sales are extending into the lead-up to Cyber Monday, and our deal hunters here at CNET have scouted out the best discounts on Apple’s most popular products. We’re seeing iPhone deals, savings on iPads, an epic bargain on the MacBook Pro, and some fantastic deals on AirPods. In short, if you’re looking to upgrade your Apple gear, now’s a great time to do some shopping.
Black Friday isn’t the end of the deals. Cyber Monday continues many of the best holiday deals, and often includes some new sales, too. See the best Cyber Monday deals, and keep up with all the latest deals with our full Cyber Monday live blog coverage.
CNET’s team of over a dozen expert deal hunters and reviewers has spent countless hours scouring the internet for the best Black Friday Apple deals so that you don’t have to. With the exception of a handful of the accessories, the products below have undergone hands-on reviews from CNET experts, and most are highly recommended, up to and including earning a CNET Editors’ Choice award. We’ll continue to update this page as more deals pop up throughout the shopping season, so be sure to check back often for the best bargains available.
Our absolute favorite Black Friday Apple deals of 2023
These are the top Apple promos available right now, according to our deal experts, with steep discounts on products that CNET staff rated highly following hands-on review time.
Apple’s 2023 M2 MacBook Pro is packed with features.It’s equipped with a previous-gen M2 Pro processor, as well as 16GB of RAM for lightning-fast performance. Plus, it features a stunning 14.2-inch Liquid Retina XDR display with a 120Hz refresh rate paired with a 16-core GPU, which makes it a great option for photographers, filmmakers, illustrators and other creatives.
But there’s a limited-time offer on this deal: it is only available through 8:59 p.m. PT (11:59 p.m. ET) tonight. Due to the observation of Shabbat, the window for checkout is between 5:45pm ET and 11:59pm ET.
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Act fast to score Apple’s latest smartwatch at its Black Friday price. A huge $70 discount applies to a variety of color and size configurations at Amazon so you can take your pick and make the most of record-low pricing.
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Snag Apple’s noise-canceling AirPods Pro at their best price ever with this limited-time Walmart sale. These are the Lightning-equipped version, not the refreshed USB-C model, but other than the charging port they’re essentially identical.
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This 2021 MacBook Air is a bit dated in comparison to newer models but is still a solid option for those who only need the basics, and who prefer to keep all their devices in the Apple ecosystem. Be sure to clip the on-screen coupon to get the biggest discount.
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Pair your Black Friday iPad purchase with the Apple Pencil 2 at $40 off. The second-gen Apple stylus can be yours for $89.
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Black Friday AirPods deals
Black Friday Apple Watch deals
Black Friday Mac deals
Black Friday iPad deals
Black Friday Apple TV deals
Black Friday Apple accessory deals
Will Apple offer Black Friday discounts?
As in previous years, Apple isn’t directly discounting its own products for Black Friday 2023. Instead, the company is dishing out free Apple gift cards with the purchase of select devices and accessories. That ranges from $50 with the purchase of a HomePod, Apple Pencil or Apple Watch to $200 with select Mac models. Its gift card promo runs through Nov. 27. It’s effectively a discount on your next purchase at Apple, so if it’s immediate dollar discounts you’re after, it’s best to shop elsewhere.
Do AirPods go on sale for Black Friday?
Absolutely. AirPods are a hot-ticket item around Black Friday. As you see above, plenty of the season’s best Black Friday AirPods deals are here, with discounts on everything from the AirPods Pro to the AirPods Max.
Where can I find the best Black Friday Apple deals?
Though Apple might not be the go-to place for deals, plenty of third-party retailers also stock Apple gear and are out to tempt buyers with steep discounts during Black Friday and Cyber Monday. There are several Amazon Black Friday deals on Apple devices like iPads and Apple Watches, plus Walmart’s Black Friday sale has a $69 AirPods deal that is sure to be popular. Best Buy, Target, B&H Photo and many more stores have also cut Apple prices to entice shoppers into their seasonal sales.