IIT Mandi research: Online reviews help drive adoption of wearable health monitors, Health News, ET HealthWorld

IIT Mandi research: Online reviews help drive adoption of wearable health monitors, Health News, ET HealthWorld

Mandi: Researchers at the Indian Institute of Technology Mandi have analysed the different factors that affect herding in adoption of wearable technologies for personal healthcare. They have used mathematical models to analyse data collected from surveys to provide insights into the marketing effectiveness of online reviews. The findings of the research have been published in … Read more