World Thrift Day: A look at sustainable fashion solutions in India

World Thrift Day: A look at sustainable fashion solutions in India

Pre-owned, and hand-me-down clothes help consumers make informed and ethical choices about how they consume clothes | Photo Credit: Getty Images Indian households have always been an ally for sustainable living. A longstanding example of this is the household habit of buying pre-owned clothes, which now has a moniker: thrifting. By repurposing and sharing clothes, … Read more

Why the second-hand fashion market is soaring

Why the second-hand fashion market is soaring

There was a time when buying second-hand or what is now called pre-loved fashion, was frowned upon. Today, it is the talk of the luxury-burg town. Revered watch and couture brands are realising the allure of pre-loved glamour and adopting this trend to not only meet their sustainability goals but also as a new way … Read more