Mannequins made from scrap cotton fabric at Jothi Speciality Papers | Photo Credit: Special Arrangement A few days ago, a video on Erode-based Jothi Speciality Papers — that highlighted its project crafting biodegradable mannequins — went viral on Instagram. If you have been wondering how this project came to be, here is the brand’s backstory. … Read more
As a teen, Jasna Moidu would buy clothes that were a couple of sizes bigger. “Those always felt comfortable,” says Moidu, founder of Tree, a clothing label. Founded in 2016, the label which makes wearable designs, has, at its core, been working with handwoven cotton. In 2024, the 34-year-old founder-designer moved the label’s base to … Read more
Fashion designer Deepika Govind says her entry into the world of fashion was quite accidental. “I never planned it. I did my Masters in Economics, and wanted to join the civil services. It was while preparing for the civils that I heard about a design contest being held by the National Institute of Technology (NIFT), … Read more
According to a 2019 UN report, it takes close to 7,500 litres of water to create one pair of jeans. As per a 2023 report by environmental news website earth.org4, each year approximately 92 million tonnes of clothes end up in landfills. These alarming statistics prompted New York-based designer Aradhita Parasrampuria to create CellSense in … Read more
From stables to the power corridors of fashion, Ann-Sofie Johansson, H&M’s head of Womenswear Design, has had quite a journey. Growing up in Sweden, she says she was always in the stables, taking care of horses and going on rides. “I wanted to become a vet but I didn’t have the grades for that,” she … Read more
The first drop comprises pure tissue, chanderi chikan kurtis for women and chikankari kurta sets for men | Photo Credit: Special Arrangement When actor Richa Chadha got married to Ali Fazal in October 2022, she chose to wear a custom Abu Jani-Sandeep Khosla kurti for their ceremony in Lucknow. The off-white chikankari kurti with a … Read more
Love Me Twice’s second store was opened at Bengaluru recently | Photo Credit: Special Arrangement “You feel good when you shop,” says Mridula Pai, the founder of the thrift label Love Me Twice, the first branch of which opened in Kolkata in 2020. She has recently opened Love Me Twice’s second shop in Bengaluru at the … Read more
Outfits from Verandah’s Anjuna collection | Photo Credit: Special Arrangement In a major win for Indian luxury fashion, popular resort wear and swimwear brand Verandah has joined the ranks of luxury brands Louis Vuitton, Christian Dior, and Tom Ford Beauty to bag the Butterfly Mark certification for ‘contributing to the future of the planet’. An … Read more
Designer Urvashi Kaur with celebrities and models during her show at Lakme Fashion Week 2024 at Jio World Convention centre in Mumbai, India on March 14. | Photo Credit: Perfect Shadows, FDCI x Lakme Fashion Week and RISE Worldwide In 2008, when Urvashi Kaur started her label, after working with fashion designer Neeta Paul and … Read more
garments from Moonray’s spring-summer collection Equilibrium | Photo Credit: Special arrangement Inspired by Nature, Moonray’s spring-summer collection, Equilibrium, envelops traditional crafts and dyeing techniques within the fold of sustainable fashion and modern design sensibilities. While plant-based dyes and eco-friendly fabrics are the cynosure of the range that hit store’s shelves mid-February, it is the three-dimensional floral bouquet details on … Read more