The Marketing of Sports Recovery for Everyday Athletes
July 13, 2021 — Maybe it was Tom Brady’s infrared pajamas, but for a lot of sports fans and weekend-warrior athletes, the moment when “recovery” science reached head-scratching heights came with an Instagram post from Knicks forward Amar’e Stoudemire. He was soaking in a tub of red wine. The caption partly read, “Recovery Day! Red … Read more