Chennai-based fashion label Alonge uses ‘intelligent cotton’ for its line of knitwear

Chennai-based fashion label Alonge uses ‘intelligent cotton’ for its line of knitwear

“It’s pronounced ‘along’. Because clothes are always with you,” says Chennai-based Nithya Prakas of her just- launched label Alonge. “We added the ‘e’ so it is easier to find us on the the search engine,” she laughs. After completing a course in Fashion Technology from PSG College of Technology in Coimbatore, in 2007, Nithya waited … Read more

Why quiet luxury in India is not quiet

Why quiet luxury in India is not quiet

Gwyneth Paltrow, Deepika Padukone with Ranveer Singh, and Alia Bhatt | Photo Credit: AP, Getty Images Sarojini Naidu famously quipped that it cost a lot of money to keep Mahatma Gandhi in poverty, so she would no doubt view with amusement fashion’s current obsession with quiet luxury dressing. Blame it on actor Gwyneth Paltrow’s recent … Read more