How Kerala’s Gen Z is finding itself in fashion

How Kerala’s Gen Z is finding itself in fashion

Each timewe packed for our annual trip to Kerala, my mother would urge me to pack a few kurtas, and some full-length skirts so that I did not offend the sensibilities of my relatives or stand out. And sure enough, I learnt it the hard way that even a casual ensemble of T-shirt and jeans … Read more

With its fashion-forward offerings, Savana by Urbanic focusses on Gen Z

With its fashion-forward offerings, Savana by Urbanic focusses on Gen Z

At Savana, they are serious about trends. From dramatic bows and Coquette core to K-Pop and Bridgerton, if it is trending it is on Savana’s app, in the form of garments and accessories. Launched last month by the UK-based fashion brand Urbanic, this venture is targeted at Gen Z and the app already has 3 … Read more