Customer trust and referrals drive Zerodha, not incentives: Nithin Kamath
Zerodha founder and CEO Nithin Kamath reflected on the company’s unconventional growth journey, highlighting how customer referrals and word-of-mouth publicity, rather than advertising, have helped the discount broker acquire customers since its inception. “When we started Zerodha, we didn’t have the money to advertise, not that it would’ve worked,” Kamath wrote on X (formerly Twitter). … Read more