Amul

45-50% growth in Amul’s summer product categories likely this year: MD

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45-50% growth in Amul’s summer product categories likely this year: MD

Jayen Mehta, MD, Amul India, says “today, more than 38% of the sales come from towns with a population of less than 20,000. This shows the brand is not just an urban brand, but the range of products is helping us go deeper into the country. We want to reach every single village of the … Read more

‘For my dad Sylvester daCunha, Amul was always bigger than the individual’: Rahul daCunha

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‘For my dad Sylvester daCunha, Amul was always bigger than the individual’: Rahul daCunha

For many Indians, the morning news is incomplete without the Amul girl’s daily tongue-in-cheek take on current affairs, newsmakers and celebrities. The iconic noseless girl with blue hair and a red polka-dot frock made her Utterly Butterly Delicious debut in 1966 and has stayed top of mind ever since. The brainchild of adman Sylvester daCunha, … Read more