Plazza will use the funds to expand its product categories and increase its store footprint in Bengaluru. Currently, it has one store in the city, and plans on adding two more in the near-term.
While Plazza is a rapid delivery platform for medicine with a delivery timeline of 15 minutes to 60 minutes, it has taken an omnichannel approach. It started with its flagship store in Yemalur and Plazza aims to open 20 new stores in the next 12 months.”A typical pharmacy has 4,000-5,000 SKUs (stock keeping units) which is very small in size and doesn’t have all the medicines that customers need,” said Priyadarshi, who is the startup’s founder and chief executive. “We are challenging how retailing of pharma is done.
We have 20,000 SKUs which can be directly purchased from our store or delivered too.”
Plazza plans to expand its offerings to healthy snacks, mother and baby care, elderly care and dermatology products across its app and stores.