Affordable smartphone sales shoot up as demand grows due to e-learning needs

Affordable smartphone sales shoot up as demand grows due to e-learning needs

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Unit sales in the ₹8,000-10,000 category surged 88% in July and jumped 51% in the ₹10,000-15,000 segment, even as overall smartphone market sales fell 10% on-year for the month

Synopsis

The $100-200 (₹7,350-14,700) smartphones in India have always been the biggest category by volume but exponential growth of budget- and mid-range devices these days is primarily because of the economic impact and emergence of new use-cases that do not require high specifications.

New Delhi: Affordable smartphones are flying off the shelves as the economy opens up, with strong demand fuelled by new use cases such as e-learning needs, even as consumers cut back on discretionary spending.Phones priced at ₹8,000-15,000 cornered 51% of sales in July as against 34% a year ago and 45% in February, said Counterpoint Technology Market Research. Shares of low-end phones – ₹5,000-8,000 and below ₹5,000 – shrank to 19% and 1%, from

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ET Bureau

3 mins read, Last Updated:

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