The health ID project by the Ministry of Health & Family Welfare (MoHFW) is part of the Ayushman Bharat Digital Mission (ABDM) that aims to develop the backbone necessary to build an integrated digital health infrastructure in the country. The digital health records will allow users to access and share their medical records, in a paperless manner, all the way from admission to discharge. A unique 14-digit health ID will be issued to each user on a voluntary basis.
As part of this initiative, Snapdeal is initially running a series of banners to provide information about the benefits of the scheme and providing a link to NHA’s page where one can generate their health ID. The information will also be shared through its social media properties in English, Hindi and in other Indian languages.
The health ID can be easily created by using an individual’s basic details, mobile number and Aadhaar number. The health records can be further linked and viewed through a mobile application. The “Health ID” will allow users to connect with different healthcare providers across the ABDM ecosystem by enabling a consent-based sharing of personal health records.
Speaking about the initiative, Rajnish Wahi, Senior Vice President, Snapdeal said, “In an increasingly digital world, easy access to digital health records will be of immense use to citizens, especially as they move beyond primary healthcare to other health services. We believe that this initiative will equip users in smaller cities to connect with digital health solutions from across the country.”
The e-commerce platform receives more than 86 percent of its orders from outside metro cities. With a large proportion of users living in smaller cities and towns, the users have access to a range of regional interfaces on the app and can converse with agents in eight Indian languages, in addition to English. This includes Marathi, Kannada, Malayalam, Gujarati, Telugu, Tamil and Bangla.