From Time Square to Shibuya Crossing, these South Indian weaves are trending across postal codes

From Time Square to Shibuya Crossing, these South Indian weaves are trending across postal codes

Veev bag | Photo Credit: GANESH TOASTY When Veev launches its Spring-Summer collection of bags in its homeland Chennai this weekend, it will be opening its doors far beyond this city. The offline launch at Amethyst will coincide with an online launch on its website, wooing customers in the US, UK, Japan, Indonesia and Turkey. … Read more

COVID-19 impact: How consumer shopping preferences have changed due to pandemic and digital penetration

COVID-19 impact: How consumer shopping preferences have changed due to pandemic and digital penetration

The survey was conducted by D2C enabler GreenHonchos to study the impact of several factors on modern shoppers. Shopping preferences: The adoption of ecommerce platforms has accelerated in the country due to the coronavirus pandemic, the increasing sales of smartphones and digital penetration into many parts of India, especially rural areas. Amid this, modern shoppers … Read more

Online fashion retailing to play a significant role in the ‘new normal’

Online fashion retailing

Online shopping will reinforce, and retail brands will focus on leveraging contemporary technologies to deliver a smooth virtual shopping experience. (Photo source: IE) By Ajay Rajpal,  The one foremost carry forward which the year 2021 will have from 2020 is the ongoing impact of the COVID-19. The pandemic is anticipated to influence economies for at … Read more