Fake Friends and the Real Threat of AI-Generated Influencers

Fake Friends and the Real Threat of AI-Generated Influencers

July 7, 2022 – At first glance, Kyra’s Instagram profile looks a lot like that of any other influencer. According to her bio, she’s a dream chaser and model. The 22-year-old from Mumbai, India, is thin, light-skinned, and conventionally attractive. She takes bathroom selfies and complains about the hassles of modern airline travel. But there’s … Read more

Book Review | Marketing Chronicles: A compendium of global and local marketing insights

Book Review | Marketing Chronicles: A compendium of global and local marketing insights

Since 2009, marketing has seen profound changes. By Joseph P Chacko Keeping up with the restless fingers of the consumer has been one of the most significant marketing challenges of the past few decades. The introduction of television remote and subsequently the swipe and scroll (and now the infinite scroll) on mobile phones has changed … Read more

Doceree launch opti-channel marketing to open digital route for pharma companies – ET HealthWorld

Doceree launch opti-channel marketing to open digital route for pharma companies – ET HealthWorld

New Delhi: Doceree has launched opti-channel marketing in an attempt to accelerate adoption of digital mediums and to ease the process for the pharmaceutical companies to reach out to physicians via different communication means such as Emails, messages and other communication platforms. Moving out from single-channel communication to opti-channel communication opti-channel marketing will expand the … Read more

Combining marketing and research to create awareness around ground-breaking regenerative technology – ET HealthWorld

Combining marketing and research to create awareness around ground-breaking regenerative technology – ET HealthWorld

Brand Content Initiative In the last few decades, medical science has brought about many advancements that were previously incomprehensible. People can now seek treatments for multiple conditions and considerably improve their lives through biotechnology-led innovations. One such breakthrough advancement has been in the field of tissue engineering and regenerative medicine. Loss of tissues and organs … Read more

The Marketing of Sports Recovery for Everyday Athletes

The Marketing of Sports Recovery for Everyday Athletes

July 13, 2021 — Maybe it was Tom Brady’s infrared pajamas, but for a lot of sports fans and weekend-warrior athletes, the moment when “recovery” science reached head-scratching heights came with an Instagram post from Knicks forward Amar’e Stoudemire. He was soaking in a tub of red wine. The caption partly read, “Recovery Day! Red … Read more

Roll out Covid vaccine without antibody testing: Dr K Srinath Reddy

Roll out Covid vaccine without antibody testing: Dr K Srinath Reddy

Against this backdrop, Dr Reddy endorsed Indian Council of Medical Research chief Dr Balaram Bhargav’s stand that vaccine coverage should target 60-70% of the population. Testing for presence of Covid-19 antibodies to determine whether a person should be prioritised for receiving the vaccine once this becomes available—the presence of antibodies, some have suggested, should push … Read more

90% pharma marketers say non-transparency is a major bottleneck in digital adoption in drug marketing: Doceree survey – ET HealthWorld

90% pharma marketers say non-transparency is a major bottleneck in digital adoption in drug marketing: Doceree survey – ET HealthWorld

Picture for representational purpose only. November 3, 2020: 90% Pharmaceutical marketers are of the view that non-transparency of ‘doctor reach and results’ is a major bottleneck in adoption of digital in Rx drug marketing, as per a survey conducted by Doceree, the first global network of Physician-only platforms for programmatic marketing. It is a well-known … Read more

Curbing Some TV Ads Might Reduce Childhood Obesity

Curbing Some TV Ads Might Reduce Childhood Obesity

By Steven Reinberg HealthDay Reporter WEDNESDAY, Oct. 14, 2020 (HealthDay News) — Limiting TV ads for sugary, salty and high-fat foods and drinks might help reduce childhood obesity, British researchers suggest. They looked at advertising of these products between 5:30 a.m. and 9 p.m. If all such ads were … Read more

WSJ News Exclusive | Auditors to Stop Inspecting Factories in China’s Xinjiang Despite Forced-Labor Concerns

WSJ News Exclusive | Auditors to Stop Inspecting Factories in China’s Xinjiang Despite Forced-Labor Concerns

HONG KONG—At least five organizations say they won’t help companies audit their supply chains in China’s Xinjiang region, where human-rights activists say a police-state atmosphere and government controls make it too difficult to determine whether factories and farms are relying on forced labor. China’s increasingly repressive tactics in the northwestern region, where large numbers of … Read more