Popularly known as Agarbatti, this has seen stable demand during the pandemic and many people have switched to this for the peaceful environment. We have seen that in the past two years people have suffered a lot due to the pandemic. It has caused an unprecedented amount of time to be spent at home and … Read more
Although this is a daily use product in India, it was not deemed as essential by the government. (File) By Goldy Nagdev Undoubtedly, incense-based products have always been an essential part of all religious functions and households in India. The morning rituals in India hold the top bar including the burning of Chameli (Jasmine), or … Read more
Covid impact on the agarbatti business has been positive, except for the disruption in the supply chain. India is the biggest exporter of incense sticks with exports to 150+ countries, like the US, the UK, Malaysia, and Nigeria being the top markets. Even as Covid-19 severely hampered businesses worldwide in 2020, India’s incense stick (agarbatti) industry faced little demand … Read more