fashion
This Chennai brand makes bespoke T-shirts, and also personalises them with prints and embroidery
Gaurav Goenka’s brand Hungover is not the result of an idea that popped up on a party night. “We just wanted a quirky name that people remember,” he laughs, adding, “Technically, a cloth is hung over you, right? That’s how the name came about.” The brand that makes bespoke T-shirts for men online, has now … Read more
A look at Fatima Sana Shaikh’s A-level fashion game
A look at Fatima Sana Shaikhs Alevel fashion game Source link
Fashion is turning to pineapples and algae for environmentally-conscious solutions
Designer Roma Narsinghani’s jewels are studded with beads — emerald greens, ruby reds, and pearly whites. What makes them unique is that they are crafted from algae, an innovation by the U.S.-based material researcher Aradhita Parasrampuria. “Their eco-friendly nature and organic appeal have made them a core part of our approach and provide a unique … Read more
Summer fashion: These Indian labels are creating classic silhouettes in breathable fabrics
Indian summers are predictable. But your wardrobe does not necessarily have to be. With flowy silhouettes, comfortable fabrics, vibrant colours and holiday prints, designers are making summer dressing fun. The inspiration is diverse — from tropical countries and candy colours to hints of nostalgia. In a country where the temperature hovers in the late 30s for … Read more
‘Boycott Turkey’ hits fashion: Myntra, Ajio stop selling these Turkish labels
Indian fashion shoppers will no longer find clothes from popular Turkish brands on Myntra and Ajio. The two leading online fashion platforms have removed Turkish products after growing boycott calls over Turkey’s support to Pakistan during the recent India-Pakistan military conflict. The move comes after Turkey and Azerbaijan publicly backed Pakistan following India’s Operation Sindoor. … Read more
Anju Modi’s new collection Virasat is an ode to Madras
A model in a creation by Anju Modi For designer Anju Modi, every time she visits Chennai, it feels like homecoming. When she started her eponymous label in 1990, Madras was her “epicentre” for all things fabric-related. “This was my base when I used to go to nearby villages, towns and cities like Salem, Coimbatore, … Read more