brand

The 82-year-old Swedish multinational furniture company and home furnishings retailer, IKEA, in New Delhi now

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The 82-year-old Swedish multinational furniture company and home furnishings retailer, IKEA, in New Delhi now

The 82-year-old Swedish multinational furniture company and home furnishings retailer, IKEA, had studied Delhi’s diversity and consumer behaviour for the past four years before stepping in with e-commerce from March 1. North India is the country’s largest home furnishing market. “The e-commerce approach first helps us to reach more customers faster and also understand their … Read more

Ikea: Betting on sleep

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Ikea: Betting on sleep

Swedish home furnishings brand Ikea has come to understand that to sleep well, there are six essentials working together. They are comfort, light, temperature, sound, air quality, and decluttering.  Adosh Sharma, Country Commercial Manager, Ikea India | Photo Credit: Special arrangement Ikea’s internal findings have delved into how people sleep and what’s preventing a good … Read more

On the beauty map

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On the beauty map

When MAC opened in Kolkata in 2008, it was “marketed as make-up by professionals for professionals and of professionals”, remembers make-up artist Abhijit Chanda. The Canadian brand was the first to boast of a make-up studio, where one could by appointment have a makeover done. With gleaming all-black interiors and supercilious make-up artists, MAC felt … Read more

Organic shapes and red: 2024 design trends in Chennai

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Organic shapes and red: 2024 design trends in Chennai

Last October, Adeline Graham’s love for Chennai, and her passion and commitment to interior design, marked her return to the city from Scotland. She stocked her new furniture and design store, Fern & Ade, with Scandinavian, French and European designs, integrating classic and contemporary styles with Parisian chic. The curated collection of high-end furniture, lighting … Read more

Craft of the candle

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Craft of the candle

It has been about two-and-a-half years since Arushi Agrawal started her passion project of crafting candles that initially began with just gifting close friends and family. Recently this week, her firm, Seva Home, launched limited-edition candles in collaboration with artist and sculptor Suryakant Lokhande, in two variants — Maharaja and Maharani. It comes in a … Read more

Under Congress government, Bastar has become brand for arts, says Priyanka Gandhi

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Under Congress government, Bastar has become brand for arts, says Priyanka Gandhi

Chhattisgarh Chief Minister Bhupesh Baghel receives Congress general secretary Priyanka Gandhi Vadra on her arrival in Chhattisgarh on April 13, 2023 | Photo Credit: PTI Congress leader Priyanka Gandhi Vadra on April 13, 2023 said that under her party’s government, the Bastar region of Chhattisgarh, known earlier for Naxalite violence, has transformed into a brand … Read more

Pravasi Bharatiyas are ‘brand ambassadors’ of India on foreign soil: PM Modi

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Pravasi Bharatiyas are ‘brand ambassadors’ of India on foreign soil: PM Modi

Prime Minister Narendra Modi speaking at the Pravasi Bharatiya Divas convention in Madhya Pradesh’s Indore on January 9, 2023. Photo: Screengrab via YouTube/Narendra Modi Prime Minister Narendra Modi on Monday described Pravasi Bhartiyas as the “brand ambassadors” of India on foreign soil and said they have a significant place in the journey of the country … Read more