At the end of the year at my first job, I had a chunk of money left in my flexible spending account, so I splurged on eyeglasses with Brooks Brothers frames that easily cleared my remaining $300. Twenty years later, I bought similar frames at Zenni Optical for less than $10.
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The rise of discount glasses online in the early 2000s forever changed how I purchase frames and lenses. I knew that Luxottica dominated the US market for eyeglasses, but I had no idea how much it impacted prices. Frames that looked like they’d be $100 to $200 at the optometrist’s office were suddenly available for less than $20, sometimes as cheap as $6.
I’ve used EyeBuyDirect and Goggles4U in the past, but I keep coming back to Zenni. My reasons are simple — I like its selection of frames the best, and the prices always seem a bit lower than its competitors. Plus, free lenses!
For the Black Friday shopping season, prices are getting even lower at Zenni. On Black Friday itself — Nov. 24, 2023 — Zenni is offering 25% off orders more than $80 and 30% off orders more than $135. Just use the coupon code “BF23” at checkout.
Also, an additional early Black Friday sale gives Zenni customers a break on special lenses, tints and coatings. As mentioned, Zenni includes basic lenses for free, but if you want anti-scratch or anti-glare coating or special colored tints, you can get 30% off those options until Nov. 19, 2023, by entering the coupon code “EARLYBF23” at checkout.