Alex TaylorBBC News reporter BBC Morning Live Former Para-athletic world champion Stef Reid wants sport footwear companies to match their inclusive marketing with genuine action Stef Reid grew up as a sports-obsessed child, dreaming of playing rugby internationally. But on the eve of her 16th birthday, her life changed forever. Severe propeller lacerations from a … Read more
Shares in Puma jumped 10% on Wednesday, with traders pointing to a media report that two parties were preparing for a potential takeover of the German sportswear maker. Germany’s Manager Magazin reported that two investors were ready to take the 29% stake held by the French billionaire Pinault family, paving the way for a potential … Read more
The bomber jacket designed for Puma | Photo Credit: Special Arrangement Sportswear brand Puma’s logo gets an Indian makeover with varied embroidered textile cut-outs, courtesy a collaboration with artist-designer Viraj Khanna, son of noted Indian designer Anamika Khanna and brand AK-OK The brand’s bomber jacket — designed exclusively for its Gen Z brand ambassador, Shanaya … Read more