International desi food: Indian food items launched by global food chains

International desi food: Indian food items launched by global food chains

International food chains entered the Indian market, hoping to westernise the Indian palate. But the opposite happened; they ended up selling popular Indian snacks. Here is a compilation of some such popular dishes that are uniquely sold in the Indian market. Maharaja Mac Ever since it has opened, McDonald’s has become synonymous with burgers in … Read more

‘Pizza topping is not pizza, so will attract a higher GST levy’

‘Pizza topping is not pizza, so will attract a higher GST levy’

A pizza topping is not a pizza and hence should be classified differently and levied a higher 18% goods and services tax (GST), the Haryana appellate authority for advance ruling (AAAR) has ruled. This could complicate taxation for several pizza brands, especially when the pizzas are sold within a hotel or restaurant, said tax experts. … Read more

A Marketing Makeover: In post-pandemic world, digital marketing, influencers & social media integral to promote business

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It’s clear that in the post-pandemic world, digital marketing has become a must for every company, and social media sites like Instagram and Facebook have become the new platforms for promoting business through paid ads. We spoke with digital media marketing agencies and social media platforms to get the full picture of the trend. By … Read more