Here’s how pharma companies can leverage digital to market better

digital pharma

The pharma brand managers need to leverage the use of new tools and channels to open an array of independent communication channels. By Gaurav Gupta, Digital adoption across industries has transformed the way companies function and is continuing to do the same. Similarly, the sweeping digital wave is revolutionizing the US$ 42 billion pharmaceutical industry … Read more

COVID-19 Vaccine diplomacy: The world has to hand it to India when it comes to the Pharmaceutical Sector!

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The Northern Triangle of Central America is a potential market for the Pharmaceutical sector. By Sandeep Wasnik The Indian Pharmaceutical sector stands as the world’s 3rd largest in the terms of volume and 10th largest in the terms of value; also, India is the largest provider of generic medicines globally, occupying a 20% share in … Read more