agarbathi

Good days for Agarbathi! Witnesses rising demand in the Western wellness industry

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Good days for Agarbathi! Witnesses rising demand in the Western wellness industry

Moreover, the varieties of fragrances now available such as oriental, florals, fruity, aqua, lavender, oudh, mogra, champa, lavender, lemon, etc., make incense an ideal choice for freshening and energising one’s mind and space. By Arjun Ranga, Agarbathi is an intrinsic part of Indian culture and spirituality and enjoys a sacred place in Indian households. It … Read more

Pandemic’s impact on Agarbathis, consumer choices for fragrances: Arjun Ranga, MD, Cycle Pure Agarbathi explains

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Pandemic’s impact on Agarbathis, consumer choices for fragrances: Arjun Ranga, MD, Cycle Pure Agarbathi explains

Traditional fragrances like Jasmine, Chandan, Rose, Champa, and Loban are widely preferred in our country. The Covid-19 pandemic has hit everything in the world. From travel to industries to even agarbathis have not been spared. Like most other businesses, it also moved towards work from home mode. It was a challenge for the frontline sales … Read more