PUCHO launches AI-powered noise print anti-copy labels to protect drugs & medical device brands against counterfeits – ET HealthWorld

New Delhi: PUCHO, an AI tech startup recently launched an AI-powered noise print anti-copy labels to eliminate counterfeit. The multi-lingual app is powered by Cypheme, a global artificial intelligence and brand protection solution to protect drugs and medical device brands against the growing menace of counterfeits.

According to the Bengaluru-based company, PUCHO’s AI tech can also help identify fake Covid-19 vaccines.

India engulfed by the COVID-19 pandemic pushed people to rush to markets to get medicines, oxygen cylinders, masks, PPE kits and other essential life-saving equipments. While COVID-19 is a current pandemic, counterfeiting is an ongoing menace.

One of the important factor behind the increase of counterfeit medicines and medical devices is the absence of anti-tampering, anti-counterfeiting and traceability measures making the counterfeiters task quite easy, it added.

In countries like India, where health and medicine literacy in society is not yet fully developed, healthcare brands have an even bigger role to play compared to their counterparts in the developed world.

PUCHO offers the only anti-counterfeit solution that has been ISO 12931Certified which comprises of AI powered noise print anti-copy labels to eliminate counterfeit, said the company release.

Sharing details on how it works, the company said, the brand owner affixes a unique innovative noise print label on products that can be scanned but cannot be copied. Each Noise Print label is unique and has a random chemically generated signature. The consumer scans the product and the scan is enabled by patented anti-counterfeit technology based on neural network analysis. The AI detects original or counterfeit by analysing the surface microstructure of authentication Noise Print label by a simple scan through pucho.in.

“The impact of counterfeit on the consumer, brand owner, the environment, economy, employment, health and the country are unimaginable. 30-40% of products sold in India annually are counterfeit. Counterfeit COVID vaccines, medicines and medical equipment are already flooding the market. Our advanced AI system reacts in real-time to counterfeiter’s attempts to replicate our Noise Print feature, making sure not just to protect the integrity of the product, but also to discourage attempts to create fakes while collecting valuable data on the counterfeiter,” said Vipin Choudhary, Founder & CEO, PUCHO.IN

Pucho provides the brand owners dashboard with data of authentic and counterfeit product scans with geo location hot spots for targeted action against counterfeiters. The result comes in 15 vernacular languages with an audio button for the consumer to hear the result.

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