The study found that on an average for consumers in India, a price point of Rs 23 lakh (or USD 31,000), a charge time of 35 minutes and a range of 401 kilometers from a single charge represent the ‘tipping points’ to achieve mainstream EV adoption.
Consumers in India are seeking a lower price point for EVs than consumers in other countries, with the global average tipping price point for EVs being at USD 36,000 (around Rs 27 lakh), it said.
Castrol took the response of over 1,000 consumers, fleet managers and industry specialists across India this year as part of a survey of nearly 10,000 people across eight of the world’s most important EV markets.
As per the report, on an average consumers in India said they would consider purchasing an EV by 2022. This is two years earlier than the global average of 2024. However, two thirds (67 per cent) of consumers in India said they are adopting a “wait and see” approach. Over 40 per cent of fleet managers said they are waiting for competitors to make the switch before they do.
The study also found that misconceptions about maintenance costs could be stopping consumers from making the switch with 83 per cent of Indian consumers stating that these costs were preventing them from buying a fully electric car.
The time taken to charge battery was identified as the second most important challenge to the mainstream adoption of EVs and consumers in India said they require an average charge time of 35 minutes before they would consider purchasing an EV. This is several minutes longer than the global average of 31 minutes, the report said.
“Nearly three quarters (72 per cent) of those questioned believe EVs will only dominate on the roads once they can charge in a similar amount of time as it takes to refuel an internal combustion engine (ICE) vehicle,” it added.
Stating that ‘range anxiety’ is real, the report said 64 per cent of Indian drivers agreed that it is a significant barrier to mainstream adoption of EVs.
“On an average, they expect a range of 401 km (from a single charge), approximately equivalent to the distance between Ahmedabad and Indore,” it said.
Commenting on the findings, Castrol India Managing Director Sandeep Sangwan said,”Castrol’s global research shows that consumers are positive about making the switch to electric, buyers in India are keen to do so earlier than those in other markets.”
He further said,”Although consumers in India are seeking a lower price point than consumers in other countries, they are also willing to accept a slightly longer charge time and a slightly shorter range.
“These market-specific nuances are important. Accelerating the ‘EVolution’ provides a clear road map for the industry to help support the transition to accelerate mainstream adoption of EVs in India and around the world,” Sangwan added.