The campaign comes in the backdrop of expected shortages in the supply of edible oil. Given the current scenario, the prices of edible oils have shot up by 50% within the first few days after the conflict began in the West, MK Agrotech said in a media statement.
In fact, India is the second largest producer of groundnuts in the world, but our productivity is only about a third or fourth that of China and the USA. Before South India was introduced to Palm or Sunflower, Groundnut oil was consumed the most in the region, the statement added.
“How about getting back to our roots and reducing imports? This was a question that was lingering in our minds for quite some time. That’s when we decided to launch Hosa Prapancha- an initiative that will help us take a step towards making India self-sufficient and redefine the edible oil segment,” said Gokharan Singh Pawar, General Manager, MK Agrotech.
The company launched the campaign at Haveri, chief minister Basavaraj Bommai‘s native district, and the company said it planned to take it all across South India.