Sharing is caring: A fintech study reveals how couples are splitting the bills

Today’s couples face tough questions that, unfortunately, our parents and elders can’t always help us with.

That’s especially true when it comes to money, argues Aditi Shekar, CEO and founder of Zeta, a fintech platform designed for couples.

“With our parents’ generation, 70% of the time, they were single-income households, whereas with our generation, 70% of the time, we’re dual-income households,” she tells CNBC Select.

The way that we earn and spend money has fundamentally shifted and that impacts our relationships. Between Venmo-ing your significant other, sharing a joint credit card or simply choosing to keep things totally separate — it’s worth taking pause and reflecting on what’s working well versus what makes you and your partner secretly (or not so secretly) resentful.

In time for Valentine’s Day, Zeta examined data from over 20,000 couples, with a median age of 31. Below, Shekar takes us through how today’s couples (both married and unmarried) are sharing their cash.

Not everyone is ‘all in’ with their partner

Couples take issue with what’s fair

Transparency and communication are key

How to ‘team-up’ with your partner

Research suggests that couples who team up to achieve financial goals have more successful relationships. says Shekar.

The number-one way to get on the same team as your partner, especially when they have a different money management style than you, is to unite around a common goal or value.

This might be buying a home, saving up for a car, planning for a child or opening a business together. Setting your sights on something greater than you both as individuals can be a powerful motivator, plus it makes you both feel like any compromises are well worth it.

Next, start planning regular money dates where you come together and talk finances. Look at your budget and talk about changes you might want to make together.

You can find ways to make budgeting easier with the help of a money app designed just for couples. Here are just a few:

  • Zeta Joint Cards: Starting this Valentine’s Day, you can open a no-fee joint checking account with built-in features like automatic bill reminders, budgeting tools and in-app messaging to help partners communicate and build transparency.
  • Honeyfi: Set shared savings goals, track individual and shared spending, and get notifications/balance updates so you both are always on the same page.
  • Honeydue: Collaborate on shared projects/goals and coordinate bills, while using the in-app messaging feature to let your partner know you’re on top of it.
  • You Need a Budget (YNAB): Perfect for the “yours/mine/ours” approach, set up individual budgets and a separate budget for household spending. Adjust your income preferences so when you get paid, the money gets allotted to the budget of your choice

Editorial Note: Opinions, analyses, reviews or recommendations expressed in this article are those of the CNBC Select editorial staff’s alone, and have not been reviewed, approved or otherwise endorsed by any third party.



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