The Chennai design centre is now Renault’s largest such facility outside of France
| Photo Credit: Special Arrangement
Renault is hitting the reset button in India with a bold new strategy that puts design and innovation at the core of its operations. With the inauguration of its largest design centre outside France, the company is making clear its intent to create cars for the Indian market.
This new facility marks the beginning of a new chapter for Renault India. This move is part of a broader strategy called, Renault Rethink, aimed at refreshing the brand’s presence in the Indian market through deeper localisation, design-led innovation, and future-ready product development.
The Chennai design centre is now Renault’s largest such facility outside of France and serves as a physical and symbolic foundation for the company’s renewed focus on India. Strategically located near the Renault Nissan Technology & Business Centre India (RNTBCI), the facility is expected to become a collaborative hub that blends design, engineering, and technology to develop India-specific models.
Renault showcased a conceptual sculpture titled, Renault. Rethink, representing the brand’s evolving identity
| Photo Credit:
Special Arrangement
Spanning 1,500 square metres, the centre houses advanced infrastructure such as high-resolution LED displays, virtual reality integration, and creative collaboration zones that allow real-time design refinement and immersive conceptualisation. Its design ethos, known as Tactile Confluence, blends contemporary European minimalism with Indian cultural sensibilities, aimed at creating a uniquely contextual design language.
In tandem with the centre’s unveiling, Renault showcased a conceptual sculpture titled, Renault Rethink, representing the brand’s evolving identity and commitment to transformation. Its fragmented form and illuminated core visually express themes of innovation, emergence, and progress.
This strategic shift also sets the stage for Renault’s market ambitions in India. While the company has managed to survive on an ageing product portfolio, it is now actively working on launching new vehicles — including a new SUV aimed at the highly competitive Creta/Seltos segment. These upcoming products are part of a broader plan to reclaim relevance and secure a 3% market share in the country.
The strategic shift sets the stage for Renault’s market ambitions in India.
| Photo Credit:
Special Arrangement
The design centre and product roadmap form part of Renault’s larger effort to reposition itself in the world’s third-largest car market. With over 10,000 engineers already contributing to global and local projects, and localisation levels reaching up to 90%, Renault is now gearing up for a much-needed turnaround — powered by Indian insight, global design, and a commitment to meaningful innovation.
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Published – April 25, 2025 04:43 pm IST